Have you ever wondered what is the difference between organic and inorganic traffic and how can you develop it? In this article I’m going to explain the difference and how you can increase each type of traffic to your website.

First, let me define each of these types of traffic:

organic traffic

This is the traffic that comes from search engines. It can be Google, Bing or Yahoo, any search engine.

When someone types in a search and your website comes up and that person clicks to visit your website, you have received organic traffic.

inorganic traffic

This is basically traffic that doesn’t come directly to your site from search engines. Let me expand further.

If someone does a Google search and visits a site (not yours) and you have some content on that site and then they click through and visit your site, this is referred traffic. It is not organic traffic.

So how do you increase this type of traffic?

Increase in organic traffic

Search engine traffic is not something you have control over. Over the years, people have tried to control and manipulate the way search engines display sites, but in the end the search engine is in control.

The best way to ensure that your site has the best chance of appearing in search engines is to create quality content that is unique and provides the best response to a particular search phrase that someone types into the engine.

Therefore, having a descriptive title and content that contains the words that people would naturally use on that topic will provide the general meaning that search engines are looking for in response to that query.

There’s no point in worrying about keyword percentages and the like.

Obviously, having links to your site from other related authority sites will help, but only if it’s natural to have them. If you forced those links or paid for them, your site could be penalized.

Social sharing is also a measure of the popularity of your sites and so this should be encouraged, but again, not something to obsess over.

Increase in inorganic traffic

The good thing about this traffic is that you have more control over it. It may require more work or money, but you will probably see results faster.

So things like paid traffic and content marketing fall into this category. If you’re new, it would make sense to try free methods until you’re sure your funnel is working.

Traffic from your subscribers would also fit into this category.