The Twix is ​​a delicious chocolate bar covered in butter and a thick layer of caramel, while the entire bar is covered in milk chocolate. The Twix candy bar size is approximately four inches long and two are packed together in one wrapped. The brand is owned by Mars Inc., which is one of the largest and most famous confectionery manufacturers in the world.

It was first created by Mars Limited in the UK in 1967. This is also where Forrest Mars Sr. created the current Mars chocolate bar in the 1930s. In addition, the Slough factory is also the home factory for other popular brands like Snickers, Skittles, Topic and Starburst. Happening years after the Twix bar was created, it was released throughout Western Europe under the name Raider.

Twix candy finally became available in the US in 1979. It was wrapped in a gold-colored cover with orange text and was branded Twix Cookie Bar. Twix always tastefully advertised in photo form with one of the bars. halved and the caramel curving slightly in one piece showing its softness.

A period of continuous sales through the early 1980s suggested that Mars Inc. was happy with the Twix brand. In fact, the candy brand was not doing quite well in retail and the search to replace or improve the one that came with Twix peanut butter was started in 1983. A smooth peanut butter mix was added and removed. The candy. This had a positive reaction in the market.

Mars changed the name of the Raider chocolate bar to Twix during 1991, this was in line with its global brand, but resulted in public disdain. An ad campaign went with the tagline translated as Raider is now Twix and there was no other change. The public saw the change as a derisive attempt to revive sales of an old product by rebranding it. It was so much that the Twix brand became synonymous with cynical rebranding in Germany, both in terms of politics and the corporate world.

The name change from Raider to Twix turned into sloppy marketing. Criticism of the Twix marketing campaign continued through most of the 1900s into the new millennium. There was a perception that the brand was marketed to appeal to young teenagers with greedy sexual appetites for women. Many women’s movements described the brand’s ad as similar to beer ads in that unfortunate young men could attract beautiful women simply by eating a Twix candy bar.

Twix was chosen in the early 1990s as part of Mars Inc.’s brand strengthening and overall product development.The plan was to rework the brand to compete in the ice cream space with frozen Twix bars to appeal to retailers. ice cream vendors in shopping malls. The individually wrapped bars proved popular and boosted sales for Mars confectionery brands outside of their traditional markets.

The recent controversy related to the Twix brand was in 2007 when Mars Inc. in Europe replaced the whey in its candy bars with animal rennet, prompting large public outcry and negative publicity in the press. In late 2007, Mars Inc. stopped using animal rennet in its candy and went back to its old recipe. However, in 2008, a complainant noted that animal rennet was still used despite assurances to the contrary made by the company.