Hopefully, you’ve been checking traffic: visitors to your website and reviewing how many people visit the site, whether they’re first-time or returning visitors, what page they look at, and whether they select an action on the website, like filling out a form. , subscribing to your newsletter, buying something or requesting information.
Do you want to generate more traffic and attract more visitors to your website? Here are 5 methods you can use to generate traffic.
Website keywords and search engines. Look at your website and check if the meta tags “title”, “description” and “keywords” are added to the pages of your website. These are important to make sure your website is indexed by search engines like Google and Yahoo. In your page copy, especially on your home page, use the words that best describe you and the needs of your target audience as part of the body copy. After doing all this, register the site with Google, Yahoo and other major search engines. All of these have free submission forms, but there’s no guarantee how long it will take. Keep checking your statistics and you will see when you start to receive traffic from search engines. Look at the keywords that people use to find your site and refine these keywords on your pages.
Newsletters and email announcements. Tell the people on your list(s) about your website and what they can find there and why they should visit it. Add an on-site signup form and some incentive for people to sign up for your newsletter. Your newsletter and announcements will really build your RETURN visits to the website. Remember that people can visit thousands of websites and even if they like it on their first visit, they need to be reminded to come back.
links. Links from other websites to you build credibility and also improve your search engine ranking. These are called inbound links. If you have a resource page or links on your site, you can link to useful sites and then contact the other website owner and ask them to link to you. If you have affiliates, partners, sponsors or other relationships, send them the link to your website, your logo and a key phrase and ask if they will add your link to your website.
signature file. Add your website address to your email signature file. Make this an organizational policy as well, and have everyone create a standard signature file that includes the link to the website. Also include the website address on any paper correspondence, flyers, brochures, advertisements, articles and public relations and of course on your business card.
online social networks. Create your own presence on the big social networking sites like Facebook page and group and LinkedIN. Participate in discussion groups and forums and include your website as part of your profile.
With these methods, you can increase traffic to your website, but remember that your website must be engaging and interesting to the person and have some appropriate calls to action, or your efforts will drive traffic but not help you achieve your goals.