Online marketing is also known as internet marketing, web marketing, and e-marketing. Refers to many tactics used to promote products or services online. This is a very wide area that continues to grow as new communication channels open up online. For example, no one had heard of Facebook marketing a few years ago and today it is the talk of the town; YouTube has begun embedding advertiser links in user-posted videos; this is also a new marketing tactic. There are many different facets to online marketing, and these are:
online marketing tactics
Pay Per Click Advertising: The sponsored links you see on search engine results pages are PPC ads. Advertisers sign up for search engine advertising channels, pay a small deposit, and then bid on search terms (keywords) that are relevant to their business. Their ad appears when the keyword is searched and they have to pay a predetermined charge each time their ad is clicked.
SEO (Search Engine Marketing): The goal of SEO is to make a website highly visible to search engines and thus increase traffic. SEO can be done on the site by including HTML tags and titles, and including relevant keywords in the content. External SEO helps build backlinks by providing useful or entertaining information in the form of blog posts, articles, white papers, videos, press releases, and more. Content marketing, which includes article marketing, is part of external SEO.
Social Media Marketing: This refers to setting up attractive pages and creating custom apps to be posted on prominent social media channels like Facebook, Twitter, LinkedIn, and Google+. The content can also be published on relevant and niche social channels. The goal of social media is to increase brand awareness, listen to customers, and build a database of prospects. Companies can also advertise (PPC) on these channels.
affiliate marketing: Merchants can appoint resellers (affiliates) by signing up with affiliate networks such as CJ.com and LonkShare.com. The affiliate applies to become an affiliate, and if approved by the merchant, the affiliate begins marketing the merchant’s products on their site. If you sell a product, then the merchant has to pay you a commission. The affiliate network takes a deposit from the merchant and makes sure that the commissions are paid. The merchants and publishers have to work with the online software provided by the network.
Opt-in marketing: This type of online marketing consists of collecting the contact information of prospects with the idea of ​​converting them into customers. Whitepapers, reports, newsletters, etc., are delivered free of charge as long as the client signs up to receive them. The company then uses this data for future marketing.
Online marketing continues to evolve and new applications are being discovered every day. Listing a business on Google Places, which is part of Google maps, is all the rage these days because advertisers’ physical addresses can be easily found online. Online marketing to mobile users is also catching up in a big way. If you own a website and don’t market it online, you stand to lose, because getting more traffic and posting quality content are the keys to online success.