The sales methods and techniques are meant to give your sales numbers a boost. Here are the top 10 salesperson tips for better salesmanship. I tried to explain all these top selling techniques in a very lucid and practical way.
Sales Tips for Success: Why is it necessary?
The sales methods and techniques are meant to bring out the true salesmanship in you. In addition, sales methods and techniques help you identify your gaps and improve sales figures. But some of the sales tips (secret weapons you have) may not work as effectively as they used to.
Therefore, you need to change your outdated sales approach and try new superior sales techniques to break your own sales records.
Top 10 Sales Methods and Techniques
- Help people make decisions.
- Offer a cup of coffee
- Sell in a bundle
- Make your words elegant
- Repackage the product
- Take the pre-book approach
- Accept debit and credit cards
- be a specialist
- Long experience in the business
- Do not compare with the first brands
1. Help people make decisions: You may be surprised, but it is a fact that most people find it difficult to make decisions. To be more direct, not everyone is so smart. People believe your words, slogans, etc. in your ad. You are saying “This healthy drink is good for your child’s health: it improves immunity, strengthens bones, sharpens the mind, blah blah blah…”. A popular brand like Horlicks does the same thing to win over buyers.
You are not lying but playing some psychological tricks. Your products will most likely not have these supernatural qualities and customers are not going to test your products in a lab either. But your seller tips work. You are helping them make the decision or convincing them that they are not making the wrong decision if they buy the product. Surprisingly, this is one of the best selling techniques applied comprehensively.
2. Offer a cup of coffee: Believe it or not, it’s an effective sales tip for success. Many deals can happen over a cup of coffee. On a beautiful winter afternoon, you walked into a clothing showroom to find a jacket of your choice. And they welcome you with a cup of coffee (a sign of true salesmanship). You are satisfied. Enjoying his coffee and the vendor is busy showing off his best collections.
Now, in such a scenario, it would be hard for you to ignore such hospitality and only a jerk can walk out of the place without buying the jacket. These little gifts or the presentation of small sample packs of our products help us delight customers and inspire them to buy.
3. Sell in a bundle: In a store, you have a variety of items: some are good, some are mediocre, and some are bad. These products are not ranked in terms of quality but rather in terms of popularity among customers. Good items have a lower margin than bad items. Now, what will you do to prove your ability as a seller? Give up the bad items? That’s not a very good idea at all.
So, sell in a bundle. Do combo deals or packages and schemes to sell both good and bad stuff outright. These sales methods and techniques are frequently followed in restaurants, fast food outlets like Dominos, Pizza-Hut, shopping malls, etc.
4. Make your words elegant: Don’t lie, don’t cheat (which are against the art of selling), but say your words in such a way that you make life fantastic. The use of misleading words is part of the sales methods and techniques. “A cup of coffee can make you rich, what?” You wonder and your curiosity will drive you to keep reading. People like shortcuts to win, achieve and succeed.
That’s where seller tips work. Convince people to make a connection between their life and the product offered. Using carefully chosen fancy words with your products helps customers discover the usefulness of your products in their lives and how it is going to be better.
5. Repackage the product: Apply these tips for sellers when you find it difficult to find an answer to the failure of your product in the market, even though you know how good it is. Of course, it needs a change of image. Simply changing the label may not be enough, you need to rebrand or change the name, compare it to the competition, show the benefits your product offers and how it changes lives.
If your product is cheap, you can increase the price. You may be surprised to learn that people believe products with obscene price tags more than lower priced ones. Add words like ‘New’, ‘Special’, etc. to the name they add value to the product and obviously customers like them. Many big brands rely on these sales methods and techniques to increase their sales numbers.
6. Take the pre-booking approach: In this way, you can create a really crazy, crazy mob to buy your products. You are showing a product, describing its features and everything, but you are not offering it for sale. This is misleading sales art. Actually, you are creating hype about the product by asking your potential customers – take a look at such a great product and happy to own it by pre-ordering it now. Create an atmosphere: be the first to have it or wait until the next batch arrives.
Some companies that have already created popular brands often opt for this type of marketing like Apple Inc. This way you are raising a huge sum of money before the product is released and of course it is better for you because then The customer doesn’t have a chance to back out of the deal if they hear your product isn’t that great.
Once they receive the product, the connection between the product and the money they paid is gone. Even if your product isn’t great, they won’t feel deprived because it’s like they’re getting it for free. The longer the time between pre-order and launch, the better.
7. Accept debit and credit cards: Believe me, it is one of the effective sales methods and techniques. It is a fact that merchants that accept credit/debit cards do more business than their counterparts that rely solely on cash transactions. Most people find it difficult to part with cash. They see it as an instant loss. Also, there is a restriction of cash in his wallet and the customer can avoid buying a product if he exceeds his wallet.
But in the case of the credit card, people rarely behave frugally. In many cases, credit card bills are not paid by the user himself, which makes them more prodigious when it comes to spending. Using cards gives them the freedom to spend more by removing the limitations of carrying cash, which ultimately helps increase sales figures.
Credit card companies charge an additional fee for transactions, so if possible you should not charge your customers the same and this will encourage them to use the cards often. To add more, some discounts can also be given if a customer purchases more than a certain limit. Remember, the more payment methods you accept, the more money you will earn.
8. Be a specialist: You have a store and your salespeople are labeled the old fashioned sales executive, junior salesperson, etc. Trust me, your customers will not be impressed with your demos and explanations of a particular product, even if you explain things to the best of your ability.
But suppose a customer walks into your store looking for a laptop and is introduced to the same guy who has a designation as a laptop expert, it wouldn’t take long to convince the customer. These tips for sellers work very well. The customer feels confident as the salesperson is an expert and cannot suggest anything bad, no matter what rotten knowledge he has about the product.
9. Long experience in the business: These tips for sellers have positive effects, if you say that you have been in business for more than 10 years, people will be comfortable dealing with you. it’s mental. A customer naturally gains some confidence in his salesmanship and believes that he knows all the ins and outs of the product he is selling. This feeling among the customers certainly improves the sales figures beyond their expectations.
10. Do not compare with leading brands: You may know that your product is better than some of the leading brands, but don’t tell your customers that. It can affect your ability to sell. Because if you make a comparison with leading brands, it creates in the minds of customers the feeling that you are trying to screw them over.
A customer knows that popular brands are of high quality and is used to it. Now, if you tell him that this brand is inferior to yours, you are hurting his ego. This ego won’t let you buy your product no matter how good it is. Therefore, his approach must be a bit polite. Let him try your product first, and then tell him why it’s better than your competitors.
conclusion
These sales methods and techniques have been tried and tested in many cases and the results obtained are very positive. But if you want to see those sales tips for success, you must practice these tips based on your practical situations and not in a stereotypical way, it is a guarantee that the seller will not be deprived. Sometimes it is even necessary to resort to unethical sales tricks to survive the competition. Remember that land application vendor advice is up to you. The better you convince yourself, the better you can transmit.