Toyota is enjoying its share of sales in the automotive world. Previously, it was revealed that September sales of trucks and sport utility vehicles have recovered slightly. However, the increase in sales is said not to be enough to prevent General Motors and DaimlerChrysler from losing shares to Toyota.

Various factors, such as declining gas prices, higher incentives, and lower interest rates, have contributed greatly to increasing light truck sales. The latter has increased by 1.2 percent. On the one hand, passenger car sales fell by 5.5 percent. This information was revealed by Ward’s AutoInfoBank. Additionally, automakers that have relied on their trucks and SUVs benefited greatly from the increase.

However, Toyota’s percentage of sales skyrockets. In fact, it is up more than 20 percent and dwarfing other auto giants. According to Jesse Toprak of Edmunds.com, “Toyota has the right image, he said, giving car advice. Image seems to be the most important thing for an automaker right now.”

According to Ward’s report, of the 7 largest automakers, only Toyota, which accounted for 16.5 percent of the market, and Ford Motor, with 17.3 percent, increased their share. Sales of all Ford vehicles rose 0.4 percent when adjusted for an additional selling day this September.

Compared to sales a year earlier, Ford has sold 21 percent more cars. The significant percentage of which comes from low margin fleet customers. A higher percentage also comes from its best-selling Ford F-150 vehicle. As a result, that model along with Ford F-150 truck parts are now considered the automaker’s top priority. This concern is implemented to maintain its presence and sales in the truck segment.

In fact, Ford has a better position in the truck segment. Furthermore, this position is well protected and secured by the car manufacturer. To further protect its position, the automaker has launched an upgraded version of its trucks. These trucks are expected to increase customers’ desire for high-performance vehicles.