Newsletters, postcards, brochures, flyers, business cards; There are many types of effective direct mail. In this article we are going to talk about instant package mailers, one of the cheapest but most effective mailers used in direct mail marketing. These are plain mails without envelopes that must be torn along the perforated edges on both sides to be read. They are not as colorful or grandiose as postcards, nor do they include a lot of information and attachments like a newsletter. However, they are popular and widely used for a wide range of applications.

Advantages of Snap Pack envelopes

Before we learn more about the processes and materials employed in express parcel printing, let’s briefly understand why this simple piece of mail is preferred by all businesses.

• Cheap – The first and foremost reason to use these banner ads is that they are very cheap to print and ship to customers. It is just a sheet of paper glued at both ends, it does not require color printing and it does not require an envelope.

• High Open Rate – Although simple in design and form, this form of mailing instantly generates a sense of curiosity among potential customers. It prompts them to open the ends and see what is written inside. Therefore, they have the highest open rates and naturally also high conversion rates.

• Send mass mailing: Because they are inexpensive and have a high open rate, they can be used to send mass mailings such as pay stubs, account statements, credit offers, and billing.

Snap Pack Printing: Specifications

The below mentioned rules should be followed while printing instant packets to create effective mail pieces at cheaper prices.

• Paper: Standard letter size (8.5×11) 28lb white paper is used to print these envelopes. It is up to the customer to decide if both sides should be left printable or one side of the sheet should have a block.

• Space: If a standard letter size paper (8.5×11) is used for Instant Pack printing, it should be understood that the available print space is 7.5×10.5 inches. This is because a certain amount of space must be reserved on the paper so that each piece of mail will be torn off at the edges when the customer reads it.

• Template: The content template should be designed to fit in the available print space and the content does not break at the edges. During instant pack printing, one should realize that it is possible to print information on both sides of the paper and if any graphics are to be printed, they should be at least 300 dpi.

• Folding Options – The last stage of instant pack printing is how the printed paper is folded, perforated and glued along the edges. There are three folding options, namely C-fold, Z-fold and half-fold.