Since a search engine like Google is the “window” of the world of the Internet, designing SEO friendly websites has been a fundamental consideration for all designers.

So, what are you looking for?

o For Meta Title, try to have keywords with 100% prominence or at least 75%

o Use keywords in the alt text of your first 3 images and maybe the last one

o Keep keyword density between 3% and 7%

o Keep important pages in the top 2 levels of the directory

o Submit your website to DMOZ and Yahoo Directory

Here are some quick tips

(1) Meta title: 100% prominence. Prominence refers to how close to the top and beginning of the scanned page area (eg, page title, header, visible text). Each area calculated separately. For the meta title area, aim for 100% prominence for your keywords.

For example, for the keyword “Hippo Website Designers”

1. Furniture Market – Hippopotamus Website Designers Affordable (60% Prominence)

2. Affordable Hippopotamus Website Designers – FurnitureMarket.com (100% Lead)

(2) Image alt tag, use keywords in the first 3 and maybe the last. Search engines use the text in the alt tags to replace the anchor link text if the image is a hyperlink.

E.g:

img src=”images/logo.gif” alt=”Hippopotamus Website Designers ” width=”350″ height=”800″ / Use ALT text as long as you are also describing the graphic). Google often takes the first ALT text on the page and uses it in the SERP.

To avoid spam, never remove the actual graphical description of the ALT attributes and don’t plant your keyphrase in more than the first 3 ALT images and then maybe the last one as well.

(3) Keyword Density: In general, the content of a page should include a minimum of 100 words, with a keyword density of around 3% to 7%.

Keyword Weight/Density

= (# of words in keyword phrase X Frequency) / Total # of word (including keyword)

(4) Files and Folders – Generally refers to how files and directories are organized on a server. Most search engines index sites at a depth of 2 levels. Google can index 4 levels from the page they start on and maybe even more. The content in the top 2 levels of the directory is generally considered the most important.

(5) Off-Page – DMOZ & Yahoo Directory – If you are considering directories in off-page optimization, just work on DMOZ and Yahoo Directory. Most directories out there have little link value. DMOZ and Yahoo often only allow you to use the site name as the anchor text. . This is usually where a keyword-rich domain name really comes in handy. So website designers, take note!

Conclusion

While SEO optimization is known to most internet users as a fast track to attracting productive web traffic, it is important that website designers do not neglect their human visitors. Create consistent content with human users in mind before optimizing your website with SEO goals in mind.

Website designers should also keep in mind that in terms of link building, it is important to note that Google favors quality over quantity. Try these simple tips today and see the impact on your rankings.