Well when we Talking about the night in India, various delicious and regional snacks appear in the mind of the Indians. Because they have a fervent love for food, especially for local and homemade snacks that are eaten at any time of the day. The advent of the snack food industry has expanded the options that allow people to snack discreetly without compromising taste in any way. Although snacks are rather a new segment of the food industry and still in an embryonic stage.
Globalization has caused radical changes in the pattern of snack consumption, liberalization, shopping mall culture and urbanization have had a profound impact on the dietary pattern of people across the country, resulting in an intake growing fast and processed food. The wide expansion of nuclear families has also produced a quantum leap in the demand for snack foods that are hygienic, nutritious, portable, and substitute for hot snacks, which is taking the snack food industry to a great height. It is a vehement temptation for ready-to-eat healthy snacks that urge people to gobble up western snacks like pizza, burger, French fries and French fries that have conquered people’s taste buds. Thus, the snack industry has opened the floodgates of opportunities in the food processing market.
If we look at the growth rate of the snack food industry, it is really amazing, and the production of branded snack food is also forecast to grow by 20% per year in the next 2 years. The Indian snack market was valued at $459 million in 2006, it is one of the largest snack markets in the Asia-Pacific region, accounting for three percent of the total revenue of the Asia-Pacific snack market. Australia, China, Japan and South Korea are the only countries that have obtained higher income from the sale of snacks than India.
French fries are by far the largest product category within snack foods and have the largest share, around 85% of total market revenue. The branded chip market has been thriving at a brisk rate of around 20 to 25 percent per year and its output is forecast to be 6,500 tons in India alone. Nutty snacks and salty snacks are following suit, but today popcorn and other flavored corn kernels have yet to make their way into the Indian market.
The snack industry in India is terribly fragmented and highly disorganized, which is a matter of great concern. Snacks and home-cooked meals sold by local vendors continue to dominate the market, which is packed with cheaper items like chips and plantains, pizza, and fun food to appeal to consumers and fit the pockets of low-income groups. . So, in order to unify the food processing industry, a corporate growth strategy and the implementation of the food safety and standards law are needed so that it can expand the production and export base.
The industry outlook is quite rosy as big names in the snack food business have entered the Indian market. The expanding and flourishing snack food market is also attracting new players to venture into this industry. And well-established companies are offering a different variety of healthy and nutritious snack options, and snack parlors and fast food restaurants are springing up across the country. All of this bodes well for the snack food industry in India.