Real estate marketing used to consist of referrals, direct mail, and brochures. Now, you are online and marketing through Facebook is a great digital marketing opportunity. If you are looking for an advertising platform that allows for precise demographic and behavioral targeting, look no further than Facebook. This profitable medium allows a competitive advantage among local competitors.
If you are a Facebook user, then you have seen sponsored ads infiltrate your news feed. If you are considering creating a Facebook ad to generate leads, you will need to get a few things to get started. The first thing you should have is a Facebook business page. While it doesn’t take a marketer to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows an image, as well as a text and a call-to-action button. There are a variety of ad placement options available ranging from an ad in the right column to a news feed for mobile devices or desktop computers. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.
Ad targeting
Facebook marketing enables laser-focused lead targeting and using Facebook ads to promote real estate services can be a very profitable method of obtaining qualified leads. Top targeting areas include income, behaviors and interests, as well as geographic location. As an example, Facebook offers a category of behavior called “Likely to move.” Other great lead generation possibilities include orientation by life events or home equity.
Advertising budgets
Advertising budgets can vary significantly, but the most important thing to pay attention to is the amount of return you get. Most recommend starting with a lower advertising budget that doesn’t break the bank. Then determine how the ad works through engagement and conversions.
Advertising can be done for as little as $ 2 a day and some of the major companies spend more than $ 200,000 a day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). CPM is what you pay per thousand impressions, while CPC allows you to set a price that you will pay for each time someone clicks on your Facebook ad.
Ad objectives
Without having clear goals for a Facebook ad campaign, then you are wasting money. Facebook offers “targets” that allow you to choose what you want from your advertising campaign. Do you want to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but increasing website conversions should be what you should primarily focus on if your goal is to capture leads.
Lead Capture
Do you want more potential clients? Surely everyone does. But many don’t know what to do with them once they get a clue. Having a system to capture leads before placing a Facebook ad is crucial. Some praise Facebook ads and wonder why they get little or no results. Without planning ahead and having a solid lead capture system, the time and money spent on Facebook ads is not worth it. Getting contact information, even just an email, will help build a database.
Without the ability to generate leads, the business will not come. This is why Facebook Ads are a great and profitable way to generate highly qualified leads for almost any business. Real estate marketing experts generally agree that Facebook is one of the best ways to get quality leads. Every day more than 900 million people log into Facebook, making it a great platform to reach people looking for a lead generation tool. Setting up a Facebook page is free, only when you want to create an ad it costs money. Using the Facebook advertising program as an inbound marketing tool can be done through highly targeted ads. A recent study by Merchant Circle reported that more than 20 percent of small businesses in the United States have used Facebook to help promote their business. And more than 65 percent of businesses said they would use Facebook ads again. Facebook Ads offer flexibility and are also easy to set up and maintain.