There are many companies that will sell truck graphics and some of them will help design, but there are times when the budget is very tight and a person will have to be creative and frugal with vinyl. There are ways to be very effective and also save a lot of money.

Some business people will purchase a vehicle wrap. A wrap is a giant car or truck graphic that has been applied to nearly every square inch of the vehicle’s surface. They are not cheap but they are very effective because they capture the attention of the viewers. The going price for a car wrap is $3000. For a business starting out, this can be a prohibitive amount of money. Still, any business will benefit from this type of exposure and especially a new business.

There’s a way to make truck graphics that will almost mimic a car wrap without the outrageous price tag. There is a way to spend several hundred dollars and create the impression that the entire car is the medium, which is what car wraps do. The way to do that is with good design. Truck graphics sell almost like burgers, the more you buy the more you pay. Just like burgers, you can have one big meal, or you can cut it into smaller portions and portion them out.

Have you ever seen the cars owned by Progressive Insurance? They are all small cars and the graphics on them only cover a fraction of the total surface, but the graphics were so well thought out and the location chosen with such care that the small subcompact car becomes a family traveling billboard. The Progressive name is smeared on the side of the car, just inside the driver’s door. The name is big enough not to go unnoticed, and since everyone is familiar with the company, it becomes immediately recognizable. The color of the car is white and the color of the graphic is blue, so there is a lot of contrast and the name is easy to read. They have also applied the vinyl diagonally so that it more easily captures your attention.

Here are some quick rules for making a big impact on a small budget.

1. Make sure the color of the truck graphic contrasts with the color of the truck so people can easily read it.

2. Make the font large to give the impression of a large format

3. Place the truck graphic off-center so people will notice