Let me show you why video marketing is so influential and why it is absolutely necessary to consider a video marketing strategy in your promotional plans. Currently, companies spend more money on online advertising than on television. Every minute a minimum of 20 hours of video is uploaded to YouTube. More than a billion videos are watched on the popular video-sharing site every day, and people now spend more time watching videos on the Internet than watching TV.

It’s no wonder that video marketing is the fastest developing area on the internet. Nothing else comes close to the effectiveness of this medium as a marketing tool. You risk being left behind by your competitors if you determine that video marketing is not as valuable to your marketing promotions.

Why is video marketing so popular and what exactly is it?

The concept of video marketing is based on publishing and uploading content for videos and supplying it to the Internet. The popularity of video as a viable marketing strategy is mainly due to Google’s universal search function.

In 2007, Google created Universal Search. It meant that when you entered your query into Google, the results the search engine produced weren’t just web pages, but also photos and videos. Type any query directly into Google and chances are you’ll find that specific image and video result listed high on Google, probably ahead of powerful sites like Amazon. As far as SEO goals are concerned, the distinctive position of video clips featuring at the top of the search engine results page on Google has truly influenced the development of video marketing.

Video is an influential SEO tool. People love videos as much as Google. The video is much more provocative than the text. Using a video will allow you to teach or explain your topic more clearly. No matter what you’re selling, video will show your customers how it works and explain it better than any other medium. Offer engaging content and you’ll begin to drive viewers into your sales funnel and build relationships with them.

Businesses use video marketing for free as a means of ranking high on Google to produce sales and generate buzz for their product or information. It’s a wonderful way to get ahead of your competitors and magnify your company name. So it’s no surprise that a number of businesses are taking advantage and gaining the upper hand as they proceed to integrate video marketing.

There are many free tools available to help you create video content at no cost to you. After this last year, the video has turned out to be extremely prevalent and will continue to gain more popularity in the future. No other channel has the global reach you can achieve with video at virtually no cost. The ROI is outrageous relative to other conventional means of internet marketing.

If you haven’t started incorporating video marketing into your campaigns yet, think about this. Doesn’t it bother you that potentially thousands of people are watching your competitors online instead of you and racking up tons of sales every day?