A social bookmarking service is an effective tool for submitting your content to various public social bookmarking sites like Digg, Delicious, and Stumbleupon. Once your sites URL is included in a social bookmarking site, it is available for the public to see and follow.

Here are 7 practical reasons why you should invest in a social bookmarking service.

1. A typical Internet user would generally bookmark a web page for easier access and future reference. However, the computer has a limited number of slots for these bookmarks, so there is a limit to the number of pages a user can bookmark. An alternative, now widely used, is to use social bookmarking. This is an easy way to save and maintain web pages in one online location for future ease of use or sharing.

2. In recent years, bookmarking has been an integral part of search engine optimization, easily providing backlinks for users. As a result, this will improve the Page Rank of your website in search engines. Social bookmarking sites list links to websites and make them easy to search. Some of these websites will require you to register for a small fee, while others are free to use.

3. Using a social bookmarking service will help you quickly increase your website’s search engine rankings as it submits your website to many other sites at the same time. A service like this is ideal for website owners who just don’t have enough time to submit their site themselves. This strategy is really simple and easy to do, however like most things it can take some time if you do it yourself.

4. As mentioned above, social bookmarking is one of the best methods to receive more backlinks and drive traffic to your website. These backlinks are considered one-way and therefore carry more weight with search engines. Increasing the quality of backlinks to your website will improve your site’s page rank evaluation in search engines. This would have the benefit of giving you more exposure to advertise your business.

5. The number of visitors to your site will grow rapidly when you use a bookmarking service. Once your site is listed, the business community you’re in will have a better chance of seeing your site and rating your product. This is especially true when your blog content is tagged on these sites. Therefore, you are guaranteed to receive real feedback on the content and quality of your blog, as well as your product.

6. With advertising, this strategy can also help build stronger relationships between you and your customers. You can easily spread news about your business and share useful business information with them. There is also the benefit of being able to gain the trust of potential customers. Since people like to do business with people they trust, a social bookmarking strategy is therefore an effective way to open up opportunities to work with people in the same trade or who have common interests with you.

7. By providing useful and relevant information to your visitors, social bookmarking will help increase awareness of your brand, which in turn will increase demand for your product. This is a great strategy to include when you’re launching new products and creating a unique identity for your brand.

As you can see, the benefits of including a social bookmarking strategy in your overall marketing plan can be very beneficial to your business. It’s a relatively easy and inexpensive way to drive more traffic to your site and increase your sales and brand awareness.