In our world of social media, LinkedIn is an amazing social media channel for businesses. Your LinkedIn summary is one of the most critical elements of your LinkedIn profile. Your summary will go a long way to “sell” you.

One of the most important reasons you have a LinkedIn profile is to expand your business network. Your summary, if spelled correctly, is an essential vehicle in achieving your goal of expanding your network.

There are many possible approaches you can take when writing your abstract that will engage your readers and force them to connect with you and bond with you and your business.

• Make sure you use your abstract correctly: When it comes to selling yourself, the first line of defense is your headline, which really has to engage your readers in a huge way. Your LinkedIn summary is an extension of your headline in terms of your “sell yourself” strategy. If the content in your abstract is exciting and compelling, your readers will be fascinated by it and want to read more and hopefully want to engage with you on a deeper level. The summary is your opportunity to express all of your unique selling points in one succinct paragraph. When you are writing your summary, you really want to make sure that the writing is exciting and interesting.
• Write a powerful opening paragraph: You have very little time to grab the reader’s attention with your first paragraph. If you don’t get their attention quickly, they will move on to someone else. You need to make sure you write something in your opening paragraph that makes readers want to connect with you.
• Write content that stands out: There is a common theory that your LinkedIn summary should be written as your 30-second elevator pitch. With that in mind, you should always make sure your writing is interesting, just like if you wanted to say something in your elevator speech, the people who are listening to you remember it after you’ve finished speaking (for a long time afterward). Your abstract should be jargon-free and definitely shouldn’t have sentences that appear to have been written by you. Not bad if you want to add a bit of humor to your summary (tasteful, of course). That usually makes the writing interesting to read.
• Spice up your summary: Throughout your summary, you should sprinkle your writing with powerful, attention-grabbing words. They are the same type of words that you would use if you were talking to one of your potential clients. Just remember not to go overboard and use too many such words. Some of the most effective words are: vitality, inspiration, creativity and challenge, and last and probably one of the most powerful and compelling words, love.
• Write your summary in the first person: Content written in the first person is very effective and very personal. You want your abstract to touch your readers in a memorable and emotional way. People respond to writing that touches them in a way that reminds them of their uniqueness. That is exactly what will help you build relationships with them.

• Focus: When you’re writing your LinkedIn summary, make sure your content is clear and concise; focus on your skills, accomplishments, and goals; and that you be modest but communicative at the same time. Try to put yourself in the reader’s shoes and write something you would like to read if you was the reader. You should use your skills, accomplishments, and goals to guide you in writing your summary. You should explain your experience directly without arrogance and always think of yourself as part of a team.

Conclution

LinkedIn is one of the best social media channels for companies. Your LinkedIn summary is an extremely critical part of your LinkedIn presence and the impression you create with your summary will mean the difference between getting people to interact with you and eventually want to become your customers, and choosing someone else who looks more Impressive and compelling summary that has caught your attention.

We are pleased to provide you with the valuable feedback included in this document. Contact us at CompuKol Communications to learn more about how we can help you and your team.