It is highly recommended that if you are a blogger, you also have a podcast. Of course, not everyone who has a blog will want to start a podcast. And not every podcaster will be comfortable enough to have a blog, but there are plenty of benefits to having one of each. This information will give you more information on exactly how to connect your podcast to your blog so that your readers listen to the podcast and your listeners read your blog.
Make your podcast expand on the topics discussed
One of the easiest ways to connect a podcast to your blog is to have a blog post and an episode on the same topic. You can start by writing the post about one aspect of the topic, just to introduce it. You can then expand on that topic in a recorded podcast.
You should wait to publish the blog post until you have recorded and edited your podcast. It will then upload the podcast and post the link (or embed it) directly into the blog post. At the bottom of the post, mention that if they want to learn more about this particular topic, they can listen to your podcast.
This allows your readers to have a choice. But today, many people are more than willing to listen to his podcast to hear him discuss this topic as well.
Embed audio directly into a blog post
This is similar to the suggestion above, but the blog post is usually just about the podcast. For example, if you record a podcast episode that is relevant to your blog audience, you can create a post that gives them a brief introduction and description of what the podcast episode is about. Give them a few tidbits of information that will make the podcast episode more interesting. Highlight a few points in the blog post as this helps provide some keywords for organic searches. This will help people in search engines not only find your blog, but also find your podcast!
Advertise your podcast regularly
Be sure to keep your blog readers up to date with news about your podcast, as long as the topic of the podcast is relevant to the topic of your blog post. It doesn’t have to be directly related, but it should at least be something you think your blog readers might be interested in.
If you have a blog that is all about internet marketing, and you have a blog post that discusses making money from home and how you got started, that’s relevant enough to connect the two. You don’t need to embed the podcast episode in the post, just provide a small link so people know about the episode and might be interested in listening to it.
Have the latest podcast in your sidebar
When you don’t want to promote the podcast too much, a more subtle way is to simply have a sidebar ad that lists the name of the podcast and goes directly to the website or Apple Podcasts section where your podcast episodes are posted online. People who browse your blog can decide if they want to listen to it or not.
Using your show notes for your podcast can also direct people to your blog site. Just write a short description, such as “I recently discussed this topic on my blog and you can read about it at (and give the URL).
Use those show notes to promote your topic and also drive traffic to your blog post. This, again, will create those precious back-links for SEO purposes. The more backlinks you can generate between your blog and your podcast; your blog and your website; your podcast and website; and your podcast back on your blog (without being obnoxious), the better your ability to be found in search.
All of this is designed for a specific purpose, which is to get more listeners for your podcast. The more listeners you have, the more opportunities you have to monetize your podcast.
We will discuss monetization in a future article. But podcasting does have some expenses. If you can monetize your podcast (even on a small scale), those expenses are covered by your listeners. Now you can podcast for free (or even make a profit)!
But to do this, you need to be able to create those precious backlinks. And linking your blog to your podcast is one way to help you achieve the desired results.