5 Free SEO Tools You Must Have In Your Search Marketing Toolbox

If you are a search engine optimization professional, you know how important SEO tools are to your daily optimization efforts. Keyword suggestion tools, inbound link analysis software, and SERP checkers are vital for keyword research, keyword expansion, link building, and monitoring of your site’s position changes on search results.

The good news is that search marketers don’t need to pay for these tools because there are a number of very effective free SEO tools on the web to choose from. Here is my list of the five free SEO tools that I use every day. Hopefully, you will find a few tools listed to add to your arsenal of tools.

SEO for Firefox – This free tool is a Firefox add-on for SEO Book. It integrates seamlessly with Google SERPs to gain a great understanding of search engine optimization metrics such as toolbar PageRank, Twitter mentions, and how many domains and deep page links my site has acquired. . SEO for Firefox also shows which links are “nofollowed” on a web page (highlighted in red), saving real time for link building and link analysis. Other cool features include the number of social bookmarks, Alexa rank, cache date, and Wikipedia citations.

Majestic SEO – If you are creating links, this is an invaluable search engine optimization tool for measuring link acquisition. A great feature is the “daily update”, which gives you a journal of all your new inbound links. Another cool aspect of Majestic SEO is some nifty tools for charting your site’s link profile growth with lots of different cool images.

Range checker – If you’re like me and obsessed with site rankings, then Rank Checker is a must-have search tool. SEO Book Rank Checker gives you daily ranking updates from Google, Yahoo and Bing simultaneously. You can export data to Excel and incorporate it into a keyword ranking report for your search engine marketing clients. Rank Checker also allows you to add multiple keywords at once and save those keyword lists as individual presets, so you don’t have to enter the same keywords repeatedly.

Yahoo Link Domain – I love using Yahoo Link Domain to analyze inbound links to my website. The Yahoo Link Domain is also useful for probing your competitor’s link profiles to find link opportunities for their own websites. Also, if you are using the SEO Plugin for Firefox, you can export Yahoo Link Domain results to Excel by clicking the “100” link, then hitting the “CSV” link to dig deeper and examine your link profile. competitor.

Google Webmaster Tools – You can gain valuable insights on vital performance metrics and your website’s search results visibility with Google Webmaster Tools. Features like organic click-through rates for your top 100 keywords and the ability to inventory all of your internal links really help you fine-tune your organic search marketing efforts.

There you go These five free SEO tools are some of the best you’ll find on the web. I use each of these tools on a daily basis to make my optimization efforts more effective and efficient and to become a better search marketer.