YouTube is today the second largest search engine in the world. It has a huge source of untapped traffic. It boasts of having more than 30 million visitors every day. Below are three simple but very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings.
Search video keywords
Like everything else to do with SEO, you need to do keyword research. The goal here is to find the keywords whose results appear on the first page of Google. These are called video keywords. Optimizing your video for keywords that do not have any video results on Google will mean that you will only get traffic from people who will search YouTube. On the contrary, if you correctly optimize for video keywords, you will get targeted traffic to your video directly from the first page of Google.
The best way to find much-needed video keywords is to do a keyword search specifically in your niche. After finding your keywords, use Google’s Keyword Planner to find out if your keyword has enough search volume each month. The threshold that search volume must reach for any specific video keyword to qualify as sufficient is typically three hundred searches per month. If a keyword gets at least three hundred searches per month, that means it gets a decent amount of searches on YouTube.
High quality videos
The most useful YouTube ranking signal is user engagement. No matter how hard you try to optimize your video for search engines, if it is a poor quality video then it will not rank. YouTube generally judges your video based on the way YouTube users interact with it. And how does YouTube know this?
There are a variety of metrics that YouTube uses to determine if your video is high-quality or low-quality. For example, consider video retention, comments, people who subscribe after viewing, how many people share your videos on social media sites, how many people prefer your video, and how people use the thumbs up feature and down. You can agree that these things will reveal a lot about the quality of your video. So, produce high-quality videos that make users fall in love with your videos, and your users will thank you in kind.
YouTube video description is very important. Google and YouTube generally rely on the text description of your video to determine the content of the video for the purpose of ranking it. You should describe your video taking into account the following:
– Place your link in the upper area of the video.
– The description must be at least 250 words.
– The first twenty-five words of the description must contain the keyword.
– Include the keyword 3-4 times in the description.
Equally important are the tags, the video title, and the file name of the video. Use them with SEO in mind.
If you do these things right, you will see exponential growth in the number of your audience as you will rank well on both Google and YouTube.