What is email marketing?
Email marketing has become an essential tool for any online business. Email marketing is a form of direct marketing that uses email to promote business or fundraising messages to an audience. However, the term is used to refer;
• Sending emails for the purpose of establishing a merchant’s relationship with their current or former customers to encourage customer loyalty and repeat business.
• Sending emails for the purpose of acquiring new customers to buy something right away.
• Add ads, offers and coupon codes to previous customers to use something right away.
If you have your customer’s email database, you can use email marketing to grow your business. As a seller, it’s your job to make sure the database you have is up to date with new contacts. If you’re not already working on building your email list, continue this article to the end because I’m going to share 16 ways to grow your email list.
1. Create amazing content:
The first thing is why do people subscribe to your newsletter? If you write something new and unique that people find only next to you, they will stay connected with you; otherwise, they will unsubscribe from your email or newsletter. Your content plays a big role here, so it needs to be fresh and unique.
2. Share your emails:
You can encourage your current subscribers to share or forward your emails by including social media buttons and an email-to-a-friend button in your emails. If some of your subscribers share or forward your email to their friends or family, then you have chances of getting new subscribers.
3. Free Gift:
You can run an online contest or free giveaways for your readers on social media and via email. Create an online form and add emails and personal details columns in it. So, any of your readers who want to enter the contest have to give you their email.
4. Create an attractive subscription message:
If you have an email list and you have some of the customers who don’t engage with your business, then you can create a compelling opt-in email and send it out. If they reply, keep them on your email list; otherwise, remove them all from your current email list. Therefore, these activities can help you catch up with your older customers.
5. Offer free content:
If you’re running a blog or a web developer, create an ebook or demo version software and give your readers a free exchange of your email. You can insert email subscription box and if they just provide their email they will download that ebook or demo software version. So you will receive an email and if they share your eBook with their friends or family, your visitors can increase.
6. Use Facebook page for promotion:
Facebook is the leading platform for online marketing and making money online. You can earn money from Facebook page and you should use your Facebook page to promote your offers. You can post your deals on your Facebook page timeline. And don’t forget to add a call to action button or email signup form on your website. So, if a new product or service is launched, you can share it on your Facebook page and add your website link so that your people can easily refer to your website. Therefore, you need to use the Facebook page for promotion and also build an email list.
7. Add the call to action button on your Facebook page:
You need to add a call to action button on your Facebook page. Therefore, anyone can easily sign up or subscribe to your newsletter.
8. Promote offers on LinkedIn:
Promote your subscription link on a different company page and in discussion groups. You should share your links in different LinkedIn groups. So if they like your products or services, then maybe they will contact you or share their email with you. You should start playing around with LinkedIn.
9. Promote deals on Pinterest:
You need to create a board for your deals, coupon codes, special discounts, and holiday deals. Therefore, you can easily pin banners and offers on it. So people can easily find your dashboard and you can generate some leads and grow your email list from there.
10. Add Cards or Annotations on YouTube Videos:
You need to start making videos and posting them on YouTube because YouTube is the second largest search engine. So, people can notice it in the videos. You can also add email offers and signup cards and annotations to your videos. As they watch your videos, people notice these annotations and cards. You can also add offers and sign up via email at the link in the description box. So YouTube can help you grow your email list.
11. Promote deals on Google+:
You need to create a brand page on Google+ because Google+ sometimes posts positions in search results. [only if you are login to your browser]. Therefore, you need to create your brand page on Google+. Post your offers and signup links via email on Google+. You can also add links in the About section of your Google+ profile.
12. Put your offer banners on your website:
You have to create offer banners and place them on your home page and other pages like About Us and Contact Us. So if someone misses the email, sign up in a popup so they can easily get back to your offer. So, create some offer banners or calls to action and sign up via email on your home page, blog.
13. Add a call to action in the guest post content:
While writing for Guest Post, you need to add a link and call to action in your content. And add an email signup link in the author bio. So, people can easily reach you.
14. Run a promotion on a partner’s website:
You can promote your email newsletter or any offers on the partner website which is very useful and great for getting new customers and readers. I like it if you find any website that is in the same niche as yours and has daily readers. So, if you put a banner or email subscription link on your website, people may notice your banner or link and then subscribe to your newsletter. So in this way, you can build your email list by promoting on another website.
15. Host an Online Webinar:
You can host an online webinar and register via email to join the online webinar. Then people can sign up for your webinar and you will receive emails.
16. Add QR code:
You need to create your own email subscription QR code or free ebooks. So people can directly scan the QR code and download e-books or subscribe to your email newsletter. Therefore, it is a unique way to receive emails from your readers.